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The prospect of hip-hop's finest producers laying down tracks for the final LP from the rap world's brightest talent has made The Black Album one of the most anticipated rap records of the decade. Certain lyrics hint that this isn't the last record he'll cut, but if that's true, will his game still be as tight when gets around to the comeback? It's anyone's guess, and that mystery is part of what makes this album such an intriguing listen. Or maybe it's not: Jay has cut an album every year for the past seven years that he'd want a break of some sort now is understandable.
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So why would he want out now, at the peak of his popularity? The Black Album, touted as his final release, offers some answers, though none as clear-cut as what may or may not be the truth: that it's all an elaborate publicity stunt. Still, he's come out on top time and again: Today, he's reclaimed the title as hip-hop's reigning emcee, and his Rocafella record label, clothing line, and film company together are said to be valued at more than $4.4 billion. In that time, he's seen as many failures as successes- critics panned him for selling out after the critical reverence of Reasonable Doubt, La Roc Familia was a disaster from any angle, and, by Jay's standards, last year's The Blueprint 2 couldn't even claim to be a commercial success. In 1996, he came up from an impoverished childhood in New York's Marcy projects to record a debut that would eventually come to be considered one of hip-hop's landmark albums, and spent the succeeding six years dominating Billboard charts, filling the East Coast void left by Biggie's death, and building a hip-hop empire to rival Puffy's Bad Boy Entertainment. 1 on the Billboard Hot 100.For Shawn Carter, the last seven years have been ridiculous. Her appearance of Megan Thee Stallion’s “Savage” Remix helped the track hit No. She also penned an open letter to Kentucky’s Attorney General demanding justice for Breonna Taylor.
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Full-length videos for “Already,” “Brown Skin Girl,” “Mood 4 Eva” and “My Power” are among the numerous highlights.Įarlier this year, Beyoncé premiered her single “Black Parade” in celebration of Juneteenth with proceeds going to support Black-owned businesses through a new initiative on her website. Black Is King is an affirmation of a grand purpose, with lush visuals that celebrate Black resilience and culture.” With a runtime of 85 minutes, songs are accompanied by skits, intricate dance choreography and stunning cinematography. In a recent press release, Black Is King “reimagines the lessons of The Lion King for today’s young kings and queens in search of their own crowns.” The project is “a celebratory memoir for the world on the Black experience.” It highlight “the voyages of Black families, throughout time” and tell the story of “a young king’s transcendent journey through betrayal, love and self-identity. She previewed the visual album through a number of teasers, trailers and videos - the latest being her “Already” video. Beyoncé’s production company Parkwood Entertainment detailed that the visual album took an entire year to create. The expansive undertaking features filming locales around the world with stops in New York, Los Angeles, London, Belgium, South Africa and West Africa. The collaborative effort also taps multiple directors like Emmanuel Adjei, Blitz Bazawule, Pierre Debusschere, Ibra Ake, Dikayl Rimmasch, Jake Nava, and Kwasi Fordjour. Black Is King was written, directed, executive produced by Beyoncé with contributions from husband JAY-Z, Kelly Rowland, Naomi Campbell, Lupita Nyong’o and mother Tina Knowles-Lawson.